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Online Press Kit

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Backgrounder

DoughMain is the first and only service to combine family management and financial education into one simple and convenient platform. Offering a suite of on- and -offline services, including an integrated calendar, chore tracker, allowance/rewards module and age-relevant games, DoughMain helps families manage their lives while empowering them to become better educated about money.
Designed for families with children ages 5 through 17, DoughMain’s three edutainment platforms offer fun, engaging games, as well as financial tools to help children learn how to use money in a responsible way. Free for families to join, DoughMain’s revenue model is primarily based on the acquisition and retention of customers from retail banks and other providers of financial products.
Founded by the company’s president and chief executive officer Kenneth Damato in March 2010, DoughMain is headquartered in Princeton, N.J. For more information, please visit DoughMain.com.

Our Story

What began as an ordinary day watching kids play video games quickly turned into a revolutionary way for busy families to coordinate their lives and teach important money skills and values.
Our Founder, Ken Damato, was watching two of his boys play a popular online game called Webkinz when he noticed that they were using two different styles of managing their game money. One of his boys was saving in order to buy the big items in the game and the other child was spending the game money as fast as he could get it. It was this observation that started Ken’s quest to use gaming to teach children key skills and values related to money.
However, once we began to talk to a large number of families all across the country we found that they were also interested in the other values that underlie good financial management – planning, doing what you say you will do, sticking to it, and understanding the responsibility of your actions. As we talked about these values with parents we discovered that many families want to teach these topics through the “job” of being a family. This led us to create a set of online applications that were connected together including a family calendar, a chores tracker, and an allowance and rewards tool.
DoughMain has brought two unique but integrated services to the busy families – a way to coordinate your family and teach core values, along with three age-relevant game sites where we teach financial education.
We hope you like DoughMain and please give us any feedback that you have – we are here to meet the needs of your family.
DoughMain – created for real parents. For real kids. For real results.

Fact box

  • DoughMain.com was launched in August 2011.
  • DoughMain was founded by Kenneth Damato, the company’s president and chief executive officer.
  • DoughMain is the first and only service to combine family management and financial education into one simple and convenient platform.
  • DoughMain offers families an integrated calendar, chore tracker, allowance/rewards module and age-relevant games.
  • DoughMain.com includes three interactive and educational games, “The Fun Vault,” “Sand Dollar City” and “I Rule Money” each designed for children in various age ranges.
  • The Fun Vault (www.TheFunVault.com) is a site of flash games for children ages 5 and up. While playing, children learn key financial concepts like recognizing currency, deciphering wants vs. needs and understanding relative value.
  • Sand Dollar City (www.SandDollarCity.com) is an underwater virtual world designed for ages 8-12. Players manage their own candy shop while completing quests tied to the seven categories of financial education.
  • I Rule Money (www.IRuleMoney.com) is a website especially designed for teenagers as they begin to think about their own financial independence. The site features peer–to–peer videos of teens answering questions on jobs, credit cards, car loans and other relevant topics.
  • The blog on DoughMain.com features entries from teachers offering insight into educating children on how to be financially savvy.
  • Free of charge, DoughMain’s revenue model is primarily based on the acquisition and retention of customers from retail banks and other providers of financial products.

Team Bios

Founder Kenneth Damato

Kenneth Damato, President & CEO Midawi Holdings, Inc.

Ken Damato serves as president and chief executive officer of DoughMain, a suite of on- and -offline services designed to help families manage their lives while empowering them to become better educated about money. Damato led the development and launch of DoughMain in 2009 to take on the growing challenge of financial education among youth and adults, utilizing his entrepreneurial and management experience to lead the company.

Prior to founding DoughMain, Damato was the Managing Director of Intrepid Capital Partners, based out of Wayne, Pa., where he was responsible for setting and driving the strategic direction for several portfolio companies that span a variety of vertical business units. He was also responsible for working with the company’s board of directors to pursue strategic investment opportunities.

Previously, Damato served on the Crimson Investment Team as the chief operating officer for the Tyden Group. Damato's previous work experience also includes roles for American Standard, including senior vice president, bath and kitchen business, and vice president, Trane Commercial Systems business. He also serves as vice president of marketing at GE Lighting.

Damato graduated from Northeastern University with a bachelor’s degree in marketing and business administration. Outside of his professional endeavors, Damato lives in Princeton, N.J., with his wife, Karen, and two sons. Damato credits his children for inspiring him to found DoughMain.

David Reim headshot

David Reim, Chief Marketing Office

David Reim serves as the Chief Marketing Officer of DoughMain, the first and only service to combine family management and financial education into one simple and convenient platform. Bringing extensive on- and -offline marketing experience to his position, Reim oversees the development and creative vision of DoughMain’s marketing strategy.

Prior to joining DoughMain, Reim founded Influence Partners, a management consulting firm providing digital and market positioning, strategy and implementation. Before this role, he served as president of TNS Healthcare’s U.S. Healthcare Market Research Division, as well as leader of its Global Account program, sharing responsibility for the company’s U.S. consumer-oriented healthcare practice.

Before joining TNS, Reim founded SimStar in 1993 as a technology-based marketing firm. In 1995, he shifted the company’s focus to Internet-based marketing for the pharmaceutical industry. In 2000, Reim led the expansion of SimStar into the multichannel CRM market with large-scale projects for leading pharmaceutical companies. Simstar’s growth was recognized with 4 Inc Magazine Fast 500 Awards and was named New Jersey Private Company of the Year in 2000. In 2005, Reim led the sale of SimStar to Rosetta, a privately held consulting company. His background also includes roles with Sun Microsystems, Apple and Unisys. Reim has also received numerous leadership recognitions.

Reim earned his bachelor’s degree in Computer Science from the University of California at San Diego. He also holds a master’s degree in business administration from the University of Pennsylvania Wharton School. Reim resides in Princeton, N.J., with his wife, Jennifer, and five children

Greg Zesinger headshot

Greg Zesinger, Producer and Head Game Designer

Greg Zesinger is the producer and head game designer at DoughMain. Dedicated to helping children of all ages improve their financial education through play, Zesinger oversees the development of DoughMain’s three age- relevant gaming websites: TheFunVault.com (ages 4-8), SandDollarCity.com (ages 8 to 12) and IRuleMoney.com (ages 13-19).

Before joining DoughMain, Zesinger served as the product manager at eGames in Langhorne, Penn., designing and marketing casual and social games for the world’s leading software retailers and top online game portals.

Prior to his move to the Northeast, Zesinger led marketing and product development for Action Products International – an educational and specialty toy company based in Orlando, Fla. – as its marketing and brand director. Zesinger joined Action Products in 2000 after serving as a key member of the design and production teams at Electronic Arts, where he worked on multiple award-winning Madden and NCAA Football titles.

Zesinger graduated from Virginia Tech in 1997, earning his bachelor’s degree in marketing management. He currently lives in Huntingdon Valley, Penn., with his wife, Ashley, and two daughters.

Press Contact

  • Leanne Scott Brown
  • Direct: 610.455.2742
  • Cell: 215.290.9630
  • lbrown@vaultcommunications.com