Our Story

What began as an ordinary day watching kids play video games quickly turned into a revolutionary way for busy families to coordinate their lives and teach important money skills and values.

Our Founder, Ken Damato, was watching two of his boys play a popular online game called Webkinz when he noticed they were using two different styles of managing their game money. One of his boys was saving in order to buy the big items in the game and the other child was spending the game money as fast as he could get it. It was this observation that started Ken’s quest to use gaming to teach children key skills and values related to money.

However, once we began to talk to a large number of families across the country, we found they were also interested in the other values that underlie good financial management — planning, doing what you say you will do, sticking to it, and understanding the responsibility of your actions. As we talked about these values with parents, we discovered many families want to teach these topics through the “job” of being a family. This led us to create a set of Integrated online applications including a family calendar, a chores tracker, and an allowance and rewards tool.

We hope you like DoughMain. Please give us any feedback that you have — we are here to meet the needs of your family.

DoughMain — created for real parents. For real kids. For real results.